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Jodie Chapman

Index of case studies

The work, and the thinking behind it.

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  1. 01

    Scaling LinkedIn

    Under 1,000 followers to nearly 8,000. No viral stunts required.

    Organic social / B2B presence
  2. 02

    Building a Content Engine

    I didn't build content calendars. I built something that doesn't collapse under its own weight.

    Content strategy / Editorial systems
  3. 03

    Making Trade Shows Work Harder

    Pipeline before the doors open. Long after the carpet comes up.

    Event strategy / Campaign integration
  4. 04

    Sales Enablement with a Purpose

    Sales didn't need more content. They needed to stop hunting for it.

    Commercial alignment / Enablement
  5. 05

    Technical Storytelling

    I didn't simplify the science. I translated it.

    Science communication / Thought leadership
  6. 06

    Digital Marketing That Connects

    I didn't chase traffic. I built something that kept earning it.

    SEO / Digital growth
  7. 07

    Lead Generation Beyond the Form Fill

    Value first. Form second. Better leads, not more of them.

    Demand capture / Lead nurturing
  8. 08

    Campaigns Built Around Real Business Questions

    No touch in isolation. Campaigns that compound and self-correct.

    Integrated campaigns